Maintaining a good sender reputation
Today, the most important factor in the delivery of your email marketing is your sender reputation. If ISP’s don’t know you or don’t like what you’re sending, you won’t be invited back. We’re constantly working to ensure you can piggyback off our great reputation and give your email marketing campaigns the best chance of reaching the inbox.
Human approval process
Before they can send a single campaign, every new customer is reviewed by our team to ensure they meet our comprehensive criteria covering permission, email marketing content, privacy and much more.
ISP feedback loop integration
Captivate Mail is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.
Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered.
Smart bounce and complaint handling
We automatically detect different types of bounces and react accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice.
Best practice built in
We support confirmed opt-in for all subscriber lists, include a single click unsubscribe link in all email marketing and allow your subscribers to maintain their own subscription through preference centres.
3rd party deliverability monitoring
We use a number of third party tools to monitor our inbox delivery to dozens of the leading ISP’s allowing us to spot potential delivery issues and react immediately. Our team monitors all major blacklists daily.
Reliable, secure server environment
To keep your data safe, secure and always available we use a state-of-the-art redundant server cluster in a fully managed, world class data centre. All sensitive data is stored on servers behind a constantly maintained firewall using the same level of encryption as many banks.
World class data centre
Our US-based data centre is monitored 24×7 for all aspects of operational security and performance. It is also equipped with state-of-the-art security such as biometrics and sensors for intrusion detection.
Serious about data security
All sensitive data is stored on servers behind a constantly maintained firewall. Our database servers are secured by additional access restrictions, and more sensitive data is encrypted.
We have redundancy at every layer of our application to ensure a smooth recovery in the event of any type of hardware failure. All data is also securely backed up offsite for the unlikely event of a system-wide failure.